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Summary of Significant Accounting Policies - Additional Information (Detail) (USD $)
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3 Months Ended | 12 Months Ended | ||
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Mar. 31, 2013
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Mar. 31, 2012
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Dec. 31, 2012
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Dec. 31, 2011
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| Summary Of Significant Accounting Policies [Line Items] | ||||
| Maturity of highly liquid debt instruments | 3 months | 3 months | ||
| Uncollectible | $ 0 | $ 0 | $ 0 | |
| Allowance for doubtful accounts | 0 | 0 | 0 | |
| Inventories, net of reserve | 459,000 | 537,798 | 433,706 | |
| Impairment charges of long lived assets | 129,667 | 0 | ||
| Impairment charges | 169,887 | 0 | ||
| Advertising costs | 56,000 | 17,000 | ||
| Earnings per share dilutive securities | 0 | 0 | ||
| Weighted Average Common Shares outstanding - basic and diluted | 11,124,633 | 11,062,339 | 11,089,425 | 3,697,390 |
| Forfeiture Allocation | $ 0 | $ 0 | $ 15,000 | |
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Minimum
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| Summary Of Significant Accounting Policies [Line Items] | ||||
| Estimated useful life | 5 years | |||
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Maximum
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| Summary Of Significant Accounting Policies [Line Items] | ||||
| Estimated useful life | 20 years | |||
| X | ||||||||||
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- Definition
Accounts Receivable Deemed Uncollectible Amount No definition available.
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- Definition
Maximum Maturity Period Of Highly Liquid Debt Instruments Consider As Cash Equivalents No definition available.
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- Details
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- Definition
Weighted average common shares outstanding - basic and diluted. No definition available.
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- Definition
Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
A valuation allowance for receivables due to an Entity for more than one year from the balance sheet date that are expected to be uncollectible. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Useful life of finite-lived intangible assets, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. No definition available.
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| X | ||||||||||
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- Definition
Loss recognized during the period that results from the write-down of goodwill after comparing the implied fair value of reporting unit goodwill with the carrying amount of that goodwill. Goodwill is assessed at least annually for impairment. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The aggregate amount of write-downs for impairments recognized during the period for long lived assets held for use (including those held for disposal by means other than sale). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The amount of the valuation account as of the balance sheet date which reduces the carrying amount of inventory to net realizable value; takes into consideration such factors as market value, excessive quantities based on expected sales, technological obsolescence, and shrinkage. May also provide for estimated product returns or price concessions pertaining to product cost. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The sum of dilutive potential common shares or units used in the calculation of the diluted per-share or per-unit computation. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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